And how consulting-led optimization keeps your investment from stalling. The first year of a Salesforce implementation is all about momentum. You’re configuring objects, launching workflows, integrating systems, and getting users trained. It feels like progress—because it is. But year two? That’s where reality sets in. This is when the cracks begin to show: adoption slows, data quality declines, and governance becomes inconsistent (or disappears entirely). What once felt like
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